Strategic Director

KYLE GOULDEN

Brand & Creative  ·  AI Transformation  ·  Operations

Netflix
Samsung
Mastercard Foundation
Accenture
Discovery
McKinsey
FNB
Afropunk
Ogilvy
Network BBDO
NYDA
Visi Magazine
Publicis
African Leadership Group
Netflix
Samsung
Mastercard Foundation
Accenture
Discovery
McKinsey
FNB
Afropunk
Ogilvy
Network BBDO
NYDA
Visi Magazine
Publicis
African Leadership Group

Key Achievements

51x

Brand Growth

Drove ALX brand growth by 51x over 3 years; 75 campaigns; 8.9 million content views.

95%

Team NPS

Achieved 95% Team NPS and 92% Customer Satisfaction Score (CSAT).

67K

Users Launched

Launched ALX Ventures MVP to 67,000 users alongside The FutureList, ALI, and The ROOM Fellowship.

41+

Coaching Clients

One-on-one coaching across career transitions, neurodiversity, and wholistic life services.

50%

Application Increase

Led Employer Brand evolution using HCD and UX methodologies, resulting in a 50% increase in job applications.

12

Global Marketing Hubs

Established 12 localized marketing hubs and a global center of brand excellence.

Portfolio & Case Studies

A selection of strategic and creative work showcasing brand development, digital transformation, and transformational impact.

Coaching

Transformational & Leadership Coach

COMENSA AccreditedAC Accredited

Specializing in leadership, impact, neurodiversity, systems-based coaching, and human-centered design. I actively leverage this practice to build psychological safety, increase team retention, and drive both individual and collective success.

6+

Years In Practice

41+

Clients Served

96%

CSAT

Leadership

Coaching leaders at all levels to step into their authority with clarity, confidence, and strategic vision — using neuroscience and systems-based approaches.

Neurodiversity

Specializing in supporting neurodiverse individuals to understand how their minds work, leverage their unique strengths, and navigate environments built for different thinking styles.

Human-Centered Practice

Building psychological safety and increasing team retention through human-centered design. I actively leverage this practice to drive both individual and collective success.

Impact & Change Maker Support

Supporting founders, creatives, and change makers in clarifying their vision, sustaining momentum, and making meaningful impact without burning out.

Work Together

Let's build something worth remembering.

Whether you need a strategic partner, a creative director, or an executive coach — I work with organizations ready to move from ambition to impact.

Leadership Philosophy

Five core principles that guide how I lead, build, and create impact.

Vision-Led

I believe in painting a clear picture of where we're going and why it matters. A compelling vision creates alignment, inspires action, and transforms how teams move together toward shared goals.

People-Centered

Growth happens through people. I invest in developing talent, creating psychological safety, and fostering an environment where individuals can bring their whole selves to work and achieve their potential.

Results-Driven

Ambition paired with accountability. I set bold but achievable goals, measure progress rigorously, and iterate quickly. Every decision is connected to outcomes that matter.

Innovation-First

The future belongs to those who experiment boldly. I embrace calculated risks, learn from failures, and create space for creative breakthroughs that challenge the status quo.

Purpose-Driven

Work should matter. I'm drawn to initiatives that create meaningful impact—whether that's transforming organizations, developing emerging talent, or building brands that stand for something.

Skills & Tools

Creative Direction
Brand Identity
Design Systems
Motion Graphics
Product Positioning
Creative Direction
Brand Identity
Design Systems
Motion Graphics
Product Positioning
Ecosystem Management
Campaign Strategy
Content Strategy
Community Development
GTM Strategy
Ecosystem Management
Campaign Strategy
Content Strategy
Community Development
GTM Strategy
Figma
After Effects
Webflow
Adobe Suite
Premiere Pro
Figma
After Effects
Webflow
Adobe Suite
Premiere Pro
DaVinci Resolve
Zapier
HubSpot
Notion
ChatGPT
DaVinci Resolve
Zapier
HubSpot
Notion
ChatGPT
Midjourney
Miro
Human-Centered Design
UX Research
Curriculum Development
Midjourney
Miro
Human-Centered Design
UX Research
Curriculum Development
Organization Vision
AI Integration
Digital Transformation
Change Management
Leadership Coaching
Organization Vision
AI Integration
Digital Transformation
Change Management
Leadership Coaching

Contact

Ready to explore what's possible?

Whether you need creative direction, operational clarity, or transformational coaching, let's start a conversation.

Services

Strategic, creative, and transformational work tailored to your organization's unique challenges and opportunities.

Strategic Consulting

Brand strategy, market positioning, and go-to-market planning for growth-stage companies.

Creative Direction

Innovative brand campaigns, digital transformation, and creative systems design.

Leadership Coaching

One-on-one and group coaching for leaders navigating career transitions and growth.

Transformation Programs

Organization-wide digital transformation, team development, and culture design.

Testimonials

Beyond branding, he exhibits a unique drive for leading teams and individuals towards purpose beyond themselves.

S.S.

4x Founder & Global Speaker | Entrepreneurship Educator | Brand/Marketing Leader

His deep curiosity not only ensures that he uncovers the right questions to ask in every situation but also the best answers for those questions, all the while keeping him humble and eager to learn and do—all the most valuable qualities in a strategist, designer, and leader.

J.S.

Service & Product Designer

He leverages his professional coaching experience to support colleagues in their development and proactively leads initiatives to educate and immerse the organization in the world of creative work.

A.S.

Head of GTM, US

I consider working with him, an honour, and if you are presented with an opportunity to work with him, you bet he will change the way you see life and work.

N.J.V.

Brand Strategist | Brand Manager | Operations | Art Director | Digital Marketing

An expert on bringing people together, he builds thoughtful and empathic teams that solve problems holistically. He facilitates cross-team/department challenges with ease, reminding those around him of the unique value they each bring to the project. He is a multiplier.

V.M.

Customer Acquisition Leader & Creative Strategist

Each time I spoke to him I ended the call energized and ready to take over the world. He was able to take my crazy ideas and turn them into reality and dismantle all my worries about what a successful and valuable project is.

L.K.

Product Owner & Digital Transformation Catalyst

Beyond branding, he exhibits a unique drive for leading teams and individuals towards purpose beyond themselves.

S.S.

4x Founder & Global Speaker | Entrepreneurship Educator | Brand/Marketing Leader

His deep curiosity not only ensures that he uncovers the right questions to ask in every situation but also the best answers for those questions, all the while keeping him humble and eager to learn and do—all the most valuable qualities in a strategist, designer, and leader.

J.S.

Service & Product Designer

He leverages his professional coaching experience to support colleagues in their development and proactively leads initiatives to educate and immerse the organization in the world of creative work.

A.S.

Head of GTM, US

I consider working with him, an honour, and if you are presented with an opportunity to work with him, you bet he will change the way you see life and work.

N.J.V.

Brand Strategist | Brand Manager | Operations | Art Director | Digital Marketing

An expert on bringing people together, he builds thoughtful and empathic teams that solve problems holistically. He facilitates cross-team/department challenges with ease, reminding those around him of the unique value they each bring to the project. He is a multiplier.

V.M.

Customer Acquisition Leader & Creative Strategist

Each time I spoke to him I ended the call energized and ready to take over the world. He was able to take my crazy ideas and turn them into reality and dismantle all my worries about what a successful and valuable project is.

L.K.

Product Owner & Digital Transformation Catalyst